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Brief Summary of Book: How to Sell a Lobster by Bill Bishop
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How To Sell A Lobster A Psychological Journey Into The Marketplace Of The Mind Do you want to attract more high-quality prospects? Do you want to make bigger sales and dramatically increase your income while working less hard? If so, read How To Sell A Lobster to learn the psychological marketing secrets of a street-wise entrepreneur. Join marketing coach Bill Bishop and his eccentric mentor Marketing Mike on a psychological journey into the marketplace of the human mind. How To Sell A Lobster presents a series of parables about challenging business problems and how to solve them with easy-to-use psychological techniques. Discover how the author packaged a BIG Idea to sell 1,400 lobsters in a waiter contest. Find out how to use The Line-Up technique to attract more prospects. Learn how to make bigger sales using The Three Boxes strategy, and how to increase your profit margins by packaging your $5 Cup of Coffee. A quick and fun read, How To Sell A Lobster has captivated the imagination of entrepreneurs and salespeople around the world. More than 1 million copies have been sold in 25 countries in 12 languages. Now it’s your turn to start selling more lobsters.
How to Sell a Lobster by Bill Bishop – eBook Details
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- Full Book Name: How to Sell a Lobster
- Author Name: Bill Bishop
- Book Genre: Business, Entrepreneurship, Nonfiction
- ISBN # 9781511484701
- Edition Language:
- Date of Publication: 2004-5-
- PDF / EPUB File Name: How_To_Sell_A_Lobster_2nd_Edition__A_Psych_-_Bill_Bishop.pdf, How_To_Sell_A_Lobster_2nd_Edition__A_Psych_-_Bill_Bishop.epub
- PDF File Size: 288 KB
- EPUB File Size: 92 KB
[PDF] [EPUB] How to Sell a Lobster Download
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